 |
|
|
| |
| 1. Why do I need to keep updating my content? |
| |
| One of the many components of a search engine algorithm (i.e. the formula search engines use to create your ranking) is that of how up to date or how frequently updated your content is. Sites that update their content on a regular basis are more likely to appear higher in the search engines compared to sites whose content is only updated very infrequently. Therefore, by keeping your content up to date and fresh, you can potentially increase your ranking in the search engines. |
| |
| The other main reason to regularly update your content is to retain visitors to your site. Content is the most important feature of a webpage and the reason people visit your site in the first place. If the content is never updated, visitors have no reason to return to your site after their first visit. However, if the content changes from week to week, visitors will be more likely to return as you are offering them something new. This retention of customers can begin to generate more revenue, especially if the website involves the sale of products. |
| |
|
|
|
|
