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| 3. Why can't I find my site in the search engines? |
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| There are probably many reasons why your site can not be found in the search engines. The following checklist may help explain the reasons behind poor search engine performance: |
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| 1. Have you submitted your site to the search engines? |
| Google, Yahoo, Dmoz |
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| 2. Is your search term too vague? |
| e.g. Bikes, Holidays, Cars |
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| 3. Have you defined keywords for your website which you would expect people to search for? |
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| 4. Is your content relevant to your keywords? |
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| 5. Have you got any links from other sites to your own? |
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| The above points are the most common cause of poor search engine performance and usually suggest that your site has not been optimised correctly. For further information on how to increase search engine performance, please see our sections on: |
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| Search Engine Optimisation |
| Keyword Analysis |
| Online Marketing Strategy Audit |
| Search Engine Submissions |
| Search Engine Positioning |
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