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| 1. What is website usability? |
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| Website usability is about designing your website in such a way that visitors can find the information they require, quickly and efficiently. Your website could be the most attractive and eye catching website on the internet but if visitors can not find their way to the content that is important to them, they will simply click elsewhere. Therefore, when designing websites, the end user needs to be taken into consideration to prevent the creation of a website that they think is attractive, but is completely unusable. Website usability is also about retaining your visitors. If a user clicks to your site but has a bad experience whilst browsing there, it is unlikely they will return. Therefore, a usable website is important to ensure that potential customers come back time and again, and possibly recommend you to their friends and colleagues. |
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