Often businesses find themselves with a website that simply doesn’t bring in sales or enquires as expected. This can be disheartening as thousands of pounds may have been invested in a system that simply doesn’t provide a return on investment.
The Xyone Website Evaluation can provide you with the information you need to turn your website around and transform a drain of revenue into a money making machine. Employing a range of evaluative techniques, we are able to produce detailed reports to point out and highlight areas of websites which may prevent or hinder a visitor from converting into a paying customer.
At Xyone, we evaluate 5 key areas of your website;
1. Design and Layout: We analyse the design and layout of a website and determine areas which could be improved with users and functionality in mind, highlighting issues which may be off putting.
2. Functionality: we determine whether your website operates in a simple and easy to follow way which if done will ensure the maximum number of sales and enquires through your website.
3.User Experience / Usability: We explore the various paths a website visitor may take through your website which allows us to build a solid picture of what users encounter along the way and gives an insight into potential issues which may prevent a website visitor from becoming a customer.
4. Optimisation: Our websites evaluation incorporates a detailed brief of issues which may be a detriment to the sites optimisation and offer solutions on how to rectify these issues.
5. Traffic: This information is invaluable to provide a benchmark of your websites performance, monitor on-going traffic levels and sales or enquiries.