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Let’s start with Robert ‘Bod Moog; Google celebrated the electronica pioneer last month in what just might be the coolest interactive Google Doodle ever featured on a Google homepage. The feature allowed you to play along on a synthesizer and record your own tune! The synthesizer Google Doodle was the most played with Google homepage this year.

Now to more serious Google updates. Firstly Google has released the Google Venice update during May which allows improvements to rankings for local search results. With this new update, Google will now include results specific to your location – even if you have not actively set your location as Google can locate you through your IP address. Basically this means that within PPC and SEO results you will more than likely start receiving traffic from very top level terms when you’re considered to be a localised listing to the searcher’s location. It has never been more important than now to consider a local listing as part of your PPC and SEO strategy. Local listings will now return the very highest traffic terms with minimal effect. For more guidance on this, speak to your account manager or pick up the phone today and speak to our SEO team.

During May, Google launched their new reporting feature; Action Insights, which promises to provide advertisers with more transparency into the ad auction. The ad auction is the process by which Google determines the cost per click amount an advertiser will pay for a click on their ad. Every time a query is made on Google, they run an auction. This auction determines the ads that will appear and their position and the CPC that is paid.

For years advertisers have struggled to understand how the auction process works and have asked for more insights into the auction to help optimise better performance. Now they will offer information to show how advertisers are performing in comparison to other advertisers who compete in the same set of auctions.

The new auction insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. The report will provide data at the keyword-level and will share five different statistics including impression share, average positions, overlap rate, position above rate and top of page percent; which will all provide a better understanding of your campaigns.