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- research 'is key' to online marketing
- seo practitioners face new challenges
- social media marketing 'is a new animal'
- social media is an 'essential utility'
- social media marketing 'must endure negative publicity'
- google dominates ppc market
- online video advertising market 'growing significantly'
- google analytics 'leaves lots to be desired' for seos
- blogs are 'seo gold'
- digital marketing 'very attractive to finance directors'
- google to run adwords for the ipad
- creating a buzz 'helps search engine optimisation'
- aol reveals social media site bebo will be sold or closed
- search engine marketing 'a competitive sector'
- conservatives 'more enthusiastic' about use of social media
- search engine optimisation campaigns 'take time to be effective'
- ppc and social media 'becoming more similar'
- digital marketing 'must complement traditional methods'
- every company 'should have social media policy'
- search engine optimisation 'is never finished'
- affiliate marketing and social media 'brought closer together'
- marketers 'seeking the next big thing'
- paid keywords 'natural targets for seo'
- youtube 'has the assets to become social media'
- social media 'to take another jump'
- mobile seo professionals advised sites should load in two seconds
- social media 'led bbc to report on clegg reaction'
- analytics 'can improve seo campaigns'
- ppc 'guarantees success in serps'
- digital marketing campaigns 'must be more innovative'
- seo's concept 'remains the same'
- businesses told to question seo agencies
- us firms 'turn to social media marketing'
- social media users 'must be responsible for own privacy'
- using keywords nobody searches for 'is a huge seo issue'
- organisations 'need to understand value of seo'
- 'own site is the foundation' of social media activities
- seo 'relates to marketing not it'
- seo 'can help small businesses to compete with large firms'
- ppc 'should include negative keywords'
- social media giveaway model 'is not sustainable'
- seo strategy 'should include traditional pr'
- businesses 'must decide which social media sites to invest in'
- social media activity 'leads to increased internet usage'
- social media 'can help businesses to maximise productivity'
- social media 'can increase business profile'
- google top spot 'earns double the traffic of number two site'
- seo 'must avoid short-term payback'
- social media 'can be used virtually anywhere'
- b2b companies 'set to increase social media spend'
- social media 'cannot yet replace traditional news'
- social media 'continues to ignite interest'
- cookie cutter approach to ppc 'is risky'
- ppc 'should not sacrifice revenues for traffic'
- seo 'endured the recession well'
- measuring seo 'harder than building a single graph'
- social media 'is not just for kids'
- twitter is most widely-used social media marketing tool
- social media blogs 'improve search engine visibility'
- meta keywords 'do not help with seo'
- social media 'becoming business-as-usual'
- social media 'is becoming more established for marketers'
- businesses warned social media spamming 'harms their brand'
- social media 'horrendously unmanaged' by businesses
- users 'must understand privacy risks of social media'
- social media 'must be adaptable to needs of businesses'
- trolls 'can make social media marketing more difficult'
- brands 'must empathise with customers via social media'
- seo 'must adapt to take advantage of personalised search'
- many firms 'do not understand what seo is for'
- russian social media 'set for growth'
- short sentences 'best for social media copy'
- small business owners issued with ppc tips
- iab calls for more education on seo
- social media marketing 'becoming more important to smes'
- social media use at work 'requires governance'
- ppc buyers 'should aim for higher click-through rates'
- search marketers 'should do more than just ppc'
- staff 'must be familiar with social media policy'
- online marketing staff 'should use analytics tools'
- employees 'should be involved in social media plan'
- people 'must be aware of social media security risks'
- social media marketing 'should include blogging'
- digital marketers warned of search engine lies
- digital marketing 'can help all brands'
- firms 'can use social media to form bond with consumer'
- keyword research 'should be foundation of search engine optimisation'
- roi 'still main focus for internet marketers'
- companies told to use spare time on social media
- line between seo and social media 'is thinning'
- social media users 'must consider security'
- isle of wight turns to social media marketing
- social media marketing 'can help reach new customers'
- social media 'harnesses efforts of election candidates'
- businesses 'must be aware of social media malware risks'
- social media marketing 'to become mainstream'
- seo 'can be complex and time-consuming'
- seo campaigns 'must engage users'
- reuters issues social media usage guidelines
- digital marketers 'must pay for brand terms in ppc'
- digital marketing spend to outstrip print in us
- search engine marketing 'does not mean paid search'
- auto-translation 'can be a useful tool' for businesses
- seo 'could be aided by google auto-translation tool'
- social media marketing set to increase
- coupling ppc with seo 'can improve click rates'
- long-tail keywords better for pay-per-click
- digital marketing technology 'a must' for recession recovery
- search engine optimisation campaigns 'have limits'
- how can mobile advertising help digital marketers?
- social media 'gives voice to consumers'
- digital marketers warned of worst social media practices
- social media traffic continues to climb
- businesses 'should not fabricate reviews' for seo purposes
- social media marketing 'can help companies build audience'
- search engine optimisation 'must not feature jargon'
- ecommerce sites 'could benefit from long tail keywords'
- social media 'can be used to teach children'
- testing 'is crucial to paid search'
- non-ppc users 'setting up for failure'
- employers 'failing to use social media'
- digital marketers 'can learn ppc lessons from google'
- search engine marketing approach 'must be customised'
- digital marketing 'is cost effective strategy'
- digital marketing budgets to increase in 2010
- digital marketers 'should check keyword to search results'
- digital marketers' main income 'will be social software'
- digital marketing professionals 'should use facebook fan pages'
- ecommerce sites face search engine optimisation challenge
- digital marketers 'must establish how to handle social media'
- search engine optimisation offers 'high-quality leads'
- social media marketing revenue 'will continue to grow'
- future of pay-per-click 'is in mobile advertising'
- key to seo is 'to adapt to changing environment'
- usage of social media on mobile phones continues to grow
- hyphens in urls 'are search engine optimisation-friendly'
- strategic seo 'requires killer project management skills'
- social media marketing 'engages with customer on one-on-one basis'
- how will new media affect the general election?
- search engine marketing industry grows
- should employers restrict use of social media?
- personalised search 'will affect search engine optimisation'
- search engine optimisation 'part of online marketing puzzle'
- is twitter too late to make money from social media?
- coca-cola to focus advertising campaigns on social media
- search engine marketers advised search works in cycles
- news international starts search engine block
- microsoft and hp sign search engine deal
- social media 'will become increasingly important for firms in 2010'
- mobile 'will be essential to digital marketing'
- social media marketers 'can build relationships with facebook fan pages'
- keeping website content fresh 'will improve search engine optimisation'
- social media news: facebook 'overtakes google'
- social media marketers 'should set goals'
- search engine optimisation 'improved by getting active on social media'
- social media data 'very useful to online marketers'
- social media advertising 'will intersect with other marketing in 2010'
- social media 'can drive traffic and build relationships'
- search engine optimisation 'improved through creating relevant landing pages'
- keywords 'should be singular for good search engine optimisation'
- search engine optimisation 'should focus on targeted traffic not conversion'
- social media marketing 'requires careful investment'
- social media and search engine optimisation 'have identifiable crossover'
- social media 'needs to overcome tv integration hurdles'
- social media 'has become more attractive to older women'
- search engine optimisation on twitter 'must be built around keywords'
- search engine optimisation 'can be improved by diving into the blogosphere'
- social media sites "thrive off collaboration"
- well-written content 'is vital in search marketing'
- seo might benefit from harnessing the popularity of celebrities
- seo and social media 'should be developed in tandem'
- social networks 'can personalise engagement with consumers'
- ppc 'complements seo strategies'
- good seo requires focused use of keywords
- keyword research 'is vital for seo'
- internet ad spend rises to $5.5bn in q3
- affiliate marketers 'need a strategy'
- seo writers 'should not overstuff headlines with keywords'
- ppc marketers 'should not focus solely on google'
- social media spend to increase in 2010
- content 'needs to be easy to read'
- seo 'is the most cost-effective form of online marketing'
- google dominates search engine user rankings
- companies' social media pages 'should be visible to search engines'
- online marketing spend expected to rise 7.6 per cent in 2010
- google 'loves large websites'
- ppc expert praises adcenter upgrade
- consumers 'are interacting with brands online'
- travel firms set to increase seo spend in 2010
- knowing the audience 'is vital for seo'
- e-commerce sales tipped to increase
- social media 'is still growing in popularity'
- recession 'has made seo more popular'
- content 'is the most vital component of seo'
- optimising social media is the 'next step' in seo
- e-commerce spending to rise this christmas, says mintel
- google unveils adwords comparison tool
- e-commerce spending holds up during the recession
- google launches social search facility
- natural links 'can create better seo performance'
- seo 'should start with a website's creation'
- social media 'is becoming more popular with smbs'
- social media can boost traffic on news sites
- search engine spiders 'prefer long sentences'
- seo 'can increase sales, visitor numbers and publicity'
- seo 'is the best way to boost revenue'
- research is the 'first step' in seo
- brands 'should use social media to gauge public opinion'
- keyword tools are 'like free market research'
- google and twitter deal 'could affect seo'
- keyword selection 'is important in multilingual seo campaigns'
- ecommerce firms using ppc should create a negative list
- sage uk: more firms should use social media
- 'tailor sem to individual shopper personas'
- web design using code 'is better for seo'
- social media 'is hottest marketing opportunity'
- keyword research 'is central to search marketing'
- ppc ads 'need good landing pages'
- social media used to market ant & dec book
- seo 'can be boosted by good domain name selection'
- online ad spend 'will grow naturally'
- expert outlines b2b social media marketing best practice
- online marketing 'to account for 15% of ad spend'
- add a blog and valuable content to boost seo
- effective seo 'relies on good keyword research'
- rankings 'vary among internet users'
- social media 'might be good for targeting mothers'
- seo 'has been boosted by the economic downturn'
- unique content 'is vital for search marketing'
- social media 'can be measured'
- affiliate marketing 'is a scalable efficient way to market online'
- search marketing 'has replaced print ads and direct mail'
- fundamental seo principles 'are the same for bing as google'
- seo 'is the best form of online marketing'
- seo 'should be incorporated into the early stages of a website'
- most women are 'unaffected by social media advertising'
- google grows in popularity
- affiliate sites 'are the ninjas of the industry'
- seo 'can help contact negative press'
- content 'proves relevancy to search engines'
- customer relationships 'can be improved using social media'
- social media 'can be useful for improving a brand's profile'
- online marketers using ppc 'should protect their best keywords'
- ppc can be useful for 'testing the water'
- links 'are an important part of seo'
- social media site to purchase music discovery service
- ad position 'has little impact on conversion rates'
- new features introduced for google insights for search
- content 'is essential for good rankings'
- good website design 'needs to be supported by good seo'
- virtual goods 'a strong social media marketing tool'
- digital marketers seeing better roi with bing
- social media usage 'soaring' among young people
- social media 'helps seo'
- aggressive seo 'often not sustainable'
- seo 'will remain the same for bing as google'
- websites 'useful but not essential for affiliate marketing'
- social media 'is becoming more popular with marketers'
- seo 'requires firms to bring together their assets'
- each page 'should be optimised for 5 to 10 keywords'
- ppc 'is still important for highly ranked companies'
- businesses 'should embrace video as a marketing tool'
- customer feedback 'can be used for online marketing'
- clients 'need to be included in the seo process'
- keyword tips for firms working on seo
- advertising online 'can be cheaper than traditional channels'
- lack of search marketing 'could be a costly mistake'
- new targeted ad features launched by facebook
- ppc hits for insurance websites decline
- ppc promise showed by bing
- bing 'should be studied by online marketing experts'
- placement of online advertisements 'is important'
- internet ad spend's effectiveness 'easily measured'
- google 'is better than bing'
- good content 'is vital to business blogs'
- seo 'should be left to experts'
- social media strategies 'could improve customer relations'
- content 'is crucial to a successful seo campaign'
- firms warned against 'over-optimising' their website
- keyword lists 'are central to seo'
- online marketing faux pas identified by expert
- online ad spend tops £3.6 billion in uk
- boost seo landing pages with 'reassuring policies and testimonials'
- online marketers 'should focus on user experience'
- marketers now 'planning microsoft bing strategies'
- organisation of keywords 'vital to search marketing'
- seo 'can benefit from domain names with keywords'
- great seo 'can significantly improve profitability'
- keywords 'are essential for ppc campaigns'
- facebook becomes 3rd most visited site in the uk
- websites 'should not try to cheat search engines'
- tips for online marketing strategies for anxious consumers
- search engine ranking factors 'have remained consistent'
- firms 'should complement seo with a strong website'
- keyword research 'is vital for seo'
- traffic drops 'do not always indicate a ranking issue'
- content 'needs human value'
- affiliate marketing 'can boost sales at a low-cost'
- seo toolkit launched by microsoft
- websites 'should be social media friendly'
- seo is 'the best way to get conversions'
- boost seo with links from other pages
- seo writing 'should be natural'
- microsoft search engine 'will bring new approach to seo'
- google provides adwords tips
- google adds image ads
- ads 'will perform more like search marketing campaigns'
- twitter is 'one of the biggest platforms for online firms'
- headline is 'crucial in ppc campaign'
- social networks 'are where consumers are'
- iab releases best practices list
- seo and social media "are joined at the hip"
- stay fresh, get local and focus on content
- search marketing 'is the top way to attract customers'
- google announces new search features
- seo 'is the best way to attract visitors to a site'
- businesses owners commend ppc advertising
- firms encouraged to use social media
- social media 'are good for businesses'
- ibm emphasises importance of social media
- firms are under-reporting traffic from social media
- google modifies adwords trademark policy
- 'follow google guidelines for seo and avoid keyword stuffing'
- google integrates adsense and analytics
- google integrates adsense and analytics
- ppc campaigns 'should include broad and narrow terms'
- websites are 'the most public face of a company'
- principled seo highlighted
- improve seo with linkbaiting
- developers to get more access to facebook
- search engine marketers 'should not just focus on keywords'
- firms 'should target humans with seo'
- online spend 'increased by majority of european firms'
- blogging 'is becoming increasingly useful'
- roi 'is improving in sem'
- seo 'should be used in multichannel pr strategies'
- social media 'can reach older generation'
- choosing the right avatar 'is crucial to social media success'
- facebook popularity soars in europe
- seo users 'should focus on becoming an authority'
- long-term goals 'central to seo success'
- facebook reaches 200m-user milestone
- firms 'should not skimp on seo'
- google improves searches for local services
- social media 'is a pot of gold' for firms
- 'use singular and plural page titles for seo'
- search engine marketing 'is an important tool in the recession'
- seo campaigns 'should stick to the basics'
- recession 'should not put firms off search engine marketing'
- social media 'can boost firm's online profile'
- uk firms 'should utilise affiliate marketing'
- marketing via social networks 'will be important'
- seo experts 'should use all keyword match types'
- google announces insights for search changes
- marketers 'slow' on social media uptake
- instant visual results on yahoo-enhanced ie8
- adcenter release new conversion counters
- mobile web analytics market heating up
- affiliate marketing choice 'essential'
- email marketing 'to dominate during recession'
- video ads achieving greater click-through
- mother's day ppc tips
- carewords 'better than keywords'
- search marketing on the up
- marketers see social networking boom
- recruiters look to ppc
- expand search marketing drive, says expert
- deep linking for ppc
- iab backs yahoo targeting package
- social media marketing is top priority
- new microsoft search in the pipeline
- watch out for "keyword stuffing"
- click-through research is ppc revelation
- test news article
- mobile search growing
- importance of outbound links for trust
- original content needed for social media
- social media marketing 'has potential'
- yahoo trials video ppc
- keywords should 'take customer perspective'
- brits are top social networkers
- yahoo analytics gets thumbs up
- negative keyword list recommended for ppc optimisation
- social media to be 'online marketing winner'
- email 'shareworthiness' under the spotlight
- benefit of branded keywords
- online shopping up again in january
- google offers seo news advice
- logo text 'important to seo'
- excessive advertising can 'harm linking opportunities'
- live search includes 4th ppc position
- social media marketing championed
- keyword-packed content for search engine marketing
- specific keywords can be more effective for seo
- don't make seo cuts, says expert
- ppc marketers should 'continue through downturn'
- cutting ppc costs can work
- rise in recession-related searches
- importance of web design to seo
- stimulate social media users, marketers told
- "specific" headlines good for seo
- investors looking to the net
- obama 'is an seo failure'
- global internet users pass 1 billion mark
- seo continues growth
- search results show viewers were glued to inauguration
- study will promote better social media understanding
- 'nofollows' are seo link-out tip
- ppc marketers told to remember men on valentine's day
- website navigation key for seo
- google releases sitemap generator
- quality content for seo
- online shoppers searching for discount
- microsoft search updates for windows mobile
- search marketers pointed to bollywood
- seo will grow in 2009, says expert
- search marketing is "recession-resistant"
- ppc recommended to online marketers
- seo 'can combine with smm'
- wikipedia links can help seo, expert says
- social media to become 'big part of search marketing'
- link building essential to seo, says expert
- search engines move to reduce data handling time
- page and image titles good for google
- searchwiki could be reputation "nightmare"
- ad copy language impacts perception
- wii is uk's most searched for gadget
- google analytics recommended to online marketers
- marketers face online pr challenges
- brits unsure over seo technology
- online christmas spending up
- seo 'can benefit non-profits'
- third of spare time spent online
- viral marketing helps 'spread buzz inexpensively'
- protect searchers privacy, says expert
- online spending "mega monday" approaches
- xmas shopping online "increasingly popular"
- keywords still important to sem
- live search develops warning technology
- msn launches live search cashback
- searchwiki 'poses little threat to company reputation'
- two thirds 'embrace' digital marketing
- affiliate demand expected to grow
- firms target "customers directly"
- industrial firms focus on 'digital marketing'
- 18% of britons purchase online 'weekly'
- firms urged to 'embrace' digital marketing in downturn
- digital marketing offers "attractive" rates and responses
- blogs ensure 'continued customer dialogue'
- social media 'most important online marketing platform'
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25 May 2010
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