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| Search Engine Marketing |
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| Once you have a presence online, it is important that people can find your website so that you can begin to generate enquiries. Many companies design websites, upload them and then expect people to start visiting the website immediately. However this is not the case. For visitors to find their way to your website, some form of search engine marketing needs to be carried out once the website has been implemented, otherwise it may just be a 'waste of space'. |
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| Search engine marketing is all about ensuring your website can be found by potential customers. For example, a potential customer could search for a phrase that you would associate with your company's products and services but you would not be listed in the search results. Search engine marketing therefore looks to ensure that a potential customer will click to your site rather than your competitor's. |
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| Search engine marketing uses several techniques to try and increase your website's visibility: |
| Search Engine Optimisation |
| Link Development |
| Search Engine Submissions |
| Pay Per Click Management |
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