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| 1. Can I set up pay per click myself? |
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| Of course you can set up and manage a PPC campaign yourself, in the same way that you could service your car yourself, or rewire your house. PPC campaigns can be complex and time consuming. There is a steep learning curve. How much should be your maximum bid? What if you get into a 'bidding war'? How can you be sure you are targeting all relevant keywords, or even the right keywords in the first place? |
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| PPC campaigns can be complex and time consuming and have a steep learning curve. However, Xyone have experience and expertise in this field and can lead you by the hand, and ensure that PPC can work for your company. |
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