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Before deciding how a website should be marketed it is essential to find out how your potential customers find the products or services you offer.
Many people utilise search engines such as Google to find a product or service. Google searches are driven by people typing a word or phrase to locate what they are looking for. Knowing what phrases people may use to find your product and how many people use these phrases makes the difference between a successful online marketing campaign and a failure.
At Xyone we believe that before any SEO Strategy is considered and implemented Search Intelligence needs to be carried out. The Xyone Search Intelligence Approach provides a detailed view of search terms which are most commonly used to locate your products and services.
We will research and produce an overview of monthly search volumes of keywords related to your product, service and industry. From these statistics we can see which phrases and keywords could potentially deliver the most traffic. We will also provide a competitive analysis that will determine the phrases and keywords your competition are using and determining how competitive these phrases may be.
For a small investment in search intelligence, you can save yourself the hassle and cost of investing in a website that will not provide you with a suitable ROI. Xyone believe that Search Intelligence is crucial in formulating a successful SEO Campaign, choosing these phrases wisely can be the difference in 100 visitors or 100,000 visitors per month.
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