Search Engine Optimisation; Gabriel Ash.

We have a long standing relationship with Gabriel Ash and have transformed their SEO strategy, achieving top 5 positions for all their keywords over the last 2 years. This has provided Gabriel Ash with a greater presence in the search engines resulting in higher website visitor volumes and higher conversions through the website.

Date

2005 till Present

Background

Gabriel Ash manufactures handcrafted wooden greenhouses and cold frames using time honored skills and traditional techniques to meet their customers’ individual expectations. Theirs is a niche market and the company initially built its customer base using traditional marketing methods like advertising and attending shows and exhibitions.

Problem

Gabriel Ash’s website was failing to provide them with an efficient return on investment through search engine optimisation. Potential customers were not finding them in the search engines resulting in Gabriel Ash loosing sales and leads opportunities.

Objectives

Xyone’s overall objective was to get Gabriel Ash showing at number 1 for all their keywords, but a lot was needed to be done for this target to be reached, including;

• Research Gabriel Ash’s competitor’s SEO strategies to see the keywords they target and rank for.
• In order for Gabriel Ash to appear on Google we needed to know what potential visitors search for, we therefore undertook keyword analysis to determine what these where.
• Devised and implemented a link building strategy to help specific pages on the Gabriel Ash website rank highly in search engines.

Benefits

Gabriel Ash will see a considerable increase in website traffic with a Xyone search engine optimisation strategy. With their pages ranking on the first in Google for their chosen keywords will see Gabriel Ash compete with their competitors. Ultimately the increase in Gabriel Ash’s online exposure through search engines will increase the total number of leads and sales coming through the website.

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Testimonials.

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SEO is obviously our main priority – getting to No.1 in Google for our key search terms – and Xyone haven’t failed to deliver, keeping us in the top 3, and usually No.1 for the last couple of years.

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Results

• When Xyone first implemented Gabriel Ash’s SEO strategy they were not ranking in the top 100 for any of their targeted keywords. Over the last few years we have placed Gabriel Ash in the top 5 in Google for all their chosen keywords such as; wooden greenhouses, greenhouse staging and greenhouse heaters. We have also been able to get the terms greenhouses, lean to greenhouse and wooden greenhouse in the number 1 position.
• We have kept Gabriel Ash remaining at these high positions for over a year through constantly developing their SEO strategy.
• Through Xyone’s SEO management we have seen a 75.3% increase in website traffic coming through the search engines from 2008 to the end of 2010. This huge achievement for Gabriel Ash and ourselves.
• When the Google Panda update went live our SEO team saw the implications this update could have on sites and ensured all optimisation was complete before the launch to ensure rankings remained in the top 5.
• Our SEO strategy for Gabriel Ash has increased their brand exposure online and have driven more visitors to their website resulting in an increase in sales, leads and revenue.

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Testimonials.

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Xyone came recommended through colleagues and had a very clear focus if what they could do for us and offered realistic prices. Importantly they demonstrated an interest in developing a long term relationship with us.

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