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Pay-Per-Click (PPC) is the process of driving traffic to your website by purchasing advertisement or sponsored links on search engines like Google. It involves selecting specific keywords and phrases, keyword groups and categories relating to your product / service and sponsoring these, so that when they are clicked at taken to your site, you pay for the traffic.
Although it can be difficult to get right, and some trial and error is to be expected it can also be a very powerful way of building a brand’s online presence. Paid searches offer an immediate result, unlike search engine rankings which can take months to influence. To ensure paid search works for you, it’s advisable to use an expert practitioner who understands the field.
PPC spend is expected to grow 27% from 2011 to 2012, up from $15.3billion to $19.51 billion. Plus, e-marketer estimated by 2016 it is expected to reach almost $30billion annually.
Why Choose Xyone?
PPC campaigns can be complex and time consuming but Xyone’s experience and expertise in this field can help ensure that it works for your organisation. Xyone understands that clients campaigns need to be targeted and affordable, working towards a healthy return on investment.
Xyone’s paid search campaign includes a dedicated Google Ad-words qualified account manager who will undertake comprehensive research before a campaign is live to ensure highly targeted outcomes are delivered. They will also provide extensive and constant campaign performance analysis and recommendations.
Once established, paid search can be a successful marketing channel for your business, driving traffic to your website and producing leads and sales.
Key Benefits of the Xyone Service
- Dedicated Google Adwords qualified Account Manager.
- A wealth of search intelligence to deliver highly targeted campaigns.
- Strong bidding strategies to enable a significant ROI.
- Highly accountable systems to show the cost per sale / cost per lead figures for your campaign.
- Constant analysis and recommendations – with measurement daily!
Client Case Study
Through paid search Xyone created a consistent and substantial improvement in website traffic for Fostering Solutions and have achieved a 95% increase in conversion over the past few years.
"The Xyone team have successfully managed our Paid Search campaign for a number of years and have provided us with an unparalleled return on investment."
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