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| 2. Why are my competitors above me in the search engines? |
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| There could be several reasons why your competitors are higher than you in the search engines: |
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| 1. They have more relevant content contained in their pages. |
| 2. Their website has been optimised for the search engines. |
| 3. They have selected more relevant keywords. |
| 4. They have been established on the web for a long period of time. |
| 5. They have more incoming links from other highly ranked websites. |
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| Perhaps the main reason why your competitors rank higher than your own site is because of the number of incoming links that site has. Search engines such as Google and Yahoo give websites a higher ranking if they have a lot of other highly ranked sites linking to them. This is often the main reason a site will appear at position 1 in the search results. |
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