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| 1. Why is keyword analysis important? |
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| Typically, when companies decide they want to implement a website, the development process is outsourced to a team of web designers who will simply create and implement a design. Tags such as the keywords and page descriptions often get left uncompleted or at best, get filled with content that the designers interpret as being appropriate. The result of this is that the site is never optimised and the keywords remain either a designer’s interpretation or duplications from competitor websites. |
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| Without keyword analysis, there is no way of knowing exactly what users are searching for in the search engines. Keyword analysis provides factual reasoning for selecting keywords as it identifies words or phrases that the end user is actually searching for. By knowing what users are searching for, this gives sound reasoning for including these terms in your keywords as it is known what phrases users associate with certain products or services. |
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