Online Presence Strategy; Shield Total Insurance.

We have drove Shield’s online strategy to huge successes including;  getting their selection of keywords to number 1 in Google, achieving their target number of sales within a specific time period and providing them with a greater return on investment for their advertising spends online.

Date

November 2009

Background

Shield Total Insurance has years of experience in the field of caravanning, leisure and touring insurance. But when it came to the highly competitive online world of insurance they were relative novices.

Problem

Shield Insurance were spending thousands on “offline” marketing, even though they were trading profitability they had next to no online exposure through Paid Search or Search Engine Optimisation, Xyone needed to change this.

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Testimonials.

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As recently was 2006 we had no web presence. We chose Xyone because we liked the fact they had experience in a range of online business sectors.

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Objectives

Our number one objective was to create Shield with an online marketing strategy that was cost effective and profitable. We also aimed to:

• Undergo research to get the right keywords for Shield to target
• Establish what Shield’s competitors where doing
• Quantify the scale of the link building campaign
• Develop a 12 month online marketing plan with quarterly updates
• Re design and development of the company website plus creative designs for advertising banners
• The administration of a pay-per-click campaign
• Advice and support around blogs, social bookmarking, e-newsletters and affiliate programmes

Benefits

Our objectives for Shield’s online strategy will benefit Shield by giving their brand more exposure in the search engines through paid search and SEO, across social media and affiliate networks. Ultimately this exposure will create more website visits, leads and sales for Shield, increasing their profits and ROI.

Results

Our strategy for Shield Total Insurance was very successful. The achieved results included:

• Gaining the number one postilion on Google for Shield’s chosen terms in nine months
• Target number of sales expected was accomplished
• We have seen a 11% increase in website traffic from 2009 to 2011 with over 40% of website traffic coming from their successful SEO campaign
• A much greater return for their advertising spends for online marketing than offline promotions, which resulted in a lower cost per sale figure
• A user friendly website design that encouraged more business through the site
• A massive saving of almost £80,000 over three years – by focusing on natural listings rather than PPC campaigns

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Testimonials.

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Xyone exceeded our expectations in terms of positions in the natural listings and reducing our costs with pay-per-click campaigns. As a result our ROI is very fruitful.

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