News & Events

Digital marketing professionals have been advised that when planning their pay-per-click (PPC) campaigns, they must include their brand names.Some marketers may believe this not to be necessary, as in...

The amount of money spent on digital marketing in the US is set to be more than the outlay on print advertising for the first time, it has been revealed.Publishing research specialist Outsell carried out...

Search engine marketing does not necessarily mean paid search as it also incorporates search engine optimisation (SEO).That is the view of Danny Sullivan, the editor-in-chief of Search Engine Land, who...

Digital marketing professionals may find that the new auto-translation tool from search engine giant Google can aid them in their search engine optimisation campaigns.Google recently announced the release...

Digital marketing professionals who are running search engine optimisation (SEO) campaigns may be able to use Google's auto-translation tool to increase the number of overseas visitors to their site, it...

Digital marketing professionals are to shift their focus to social media, it has been stated.Social media marketing was a hot topic at the recent Technology For Marketing & Advertising (TFM&A)...

Using pay-per-click (PPC) advertising alongside more natural digital marketing techniques such as search engine optimisation (SEO) can help to improve click rates, it has been stated.Search engine marketing...

Long-tail keywords produce better results in pay-per-click (PPC) advertising campaigns.That is the opinion of digital marketing professional Frank Watson, who said that long-tail keywords in PPC resulted...

Using technology in their digital marketing campaigns has been described as "an absolute must" in order for companies to survive the impact of the UK's recession.Kevin Dendy, commercial director...

Digital marketers have been warned that there is a limit to what search engine optimisation (SEO) campaigns can achieve.David Harry, who runs the SEO Training Dojo, said in an article for Search Engine...

As mobile advertising begins to play a larger role in the world of digital marketing strategies, a search expert has given advice as to how best to use the method.According to Parks Blackwell, senior client...

Digital marketing professionals have been advised that social media gives consumers a channel to air their views.Geoff Galat, vice president of worldwide marketing for customer experience specialist Tealeaf,...

Digital marketers have been advised how not to implement a strategy involving social media websites.Some of the tips include not letting past bad experiences of using social media put you off and ensuring...

Digital marketing professionals could be persuaded to use social media more and more in their campaigns after figures showed a nine per cent lift in the number of unique users on microblogging site Twitter.The...

Businesses have been warned that it is not a good idea to post fake reviews of their products or services online in order to show their company in a positive light in search engine results pages.Although...

Companies can use social media marketing to help them to build an audience on the internet, it has been stated.Ivan Croxford, general manager of BT Business, said in an article for online business resource...

Digital marketing professionals must be careful to ensure they are not using jargon in their search engine optimisation campaigns, it has been stated.Ecommerce website developer Stephan Miller told Search...

Ecommerce sites may find that adding long tail keywords to their search engine optimisation strategy could result in increased sales for their products.Matt Lawson, director of marketing for Marin Software,...

Social media can be used in schools to help teach children, it has been stated.Andrew Davis, social media consultant and blogger, said the internet has affected the way schoolchildren focus their attention,...

Testing and optimising pay-per-click (PPC) advertisements is crucial to having a successful search engine optimisation strategy.That is the opinion of Josh Dreller, the vice president of media technology...