News & Events

The value of social media marketing does not lie solely in how much money it makes, according to one expert.Companies who are questioning the success of their social media campaign should look at how their...

Staff should be encouraged by their employers to maintain a presence on social media websites.This is the view of digital marketing expert Brian Carter, who wrote in an article for Search Engine Journal...

Smaller companies have an advantage over their larger counterparts with regards to social media marketing.This is the opinion of Nicola Clark, features editor for Marketing Magazine, who described the...

Local businesses may find that they can use social media marketing to their advantage to compete with larger competitors.This is the view of search engine marketing specialist Todd Heim, who stated that...

The best search engine optimisation (SEO) campaigns include placing video on websites, according to one opinion.Search Engine Journal writer Yaniv Axen stated that in the past, videos were a luxury for...

Using Facebook for digital marketing campaigns has advantages over other social media websites.This the opinion of Ben Camm-Jones, news editor for Web User, who stated that people are not yet tiring of...

Firms with digital marketing strategies do not need to invest heavily in order to carry out analytics on the results.Nicola Clark, features editor at Marketing Magazine, said analytics is an important...

Digital marketers who run search engine optimisation tactics as part of their campaigns have been told they should not overlook conversion events.According to Damien Bianchi of Search Engine Land, this...

Digital marketers who run pay-per-click (PPC) adverts as part of their online strategies have been told not to complain about the analytics software available to them.Search engine optimisation expert...

Site owners have been told they must have focus in order for their search engine optimisation campaigns to be successful.According to veteran digital marketing specialist Alan Bleiweiss, a few choice questions...

Almost all brands are turning to digital marketing in an attempt to increase their revenues, according to Karin von Abrams, senior analyst at research company eMarketer.Social media marketing and search...

Smart links should be a part of all search engine optimisation (SEO) campaigns.This is according to Debra Mastaler of Alliance-Link, who told Search Engine Land that building links has two main aims.She...

Many brands are failing to get their social media marketing policy right, an expert has noted.According to Nicola Clark, features editor for Marketing Magazine, brands will still be talked about on social...

The holiday season may be an ideal time for digital marketing professionals to focus on their pay-per-click (PPC) advertising campaigns in order to boost profits.This is the opinion of Matt Lawson, writing...

Social media sites such as Facebook which operate privacy settings should allow their users to opt-in rather than opt-out.This is the opinion of Justin Cooke, chair of the British Interactive Media Association,...

Digital marketers can join up their strategies by using location-based social media, according to one opinion.The British Interactive Media Association (BIMA) stated that these services are now beginning...

Internet users are tempted to stay surfing on social media networking sites for longer if they can play games on the medium.This is according to Rachel Hawkes, co-founder and editor at the Social Media...

Firms with low budgets have been told that they can utilise social media in order to create a guerrilla marketing campaign.According to Will Rigg, design director at clothing brand FLY53, social media...

Many people are now using social media websites during their working hours, new research has discovered.A survey by news navigator OneNewsPage.com found that around a quarter of people admit to spending...

Digital marketers have been told that the methodology and process of their pay-per-click (PPC) advertising campaigns are more important than the planning stages.According to digital marketing expert George...