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Client
Case Studies.
Lead Generation.
The Challenge
Our client, one of the largest greenhouse and cold frame manufacturers and distributors in the UK, had very ambitious plans for 2012 and had the option to explore other digital marketing avenues to increase their sales figures. The Xyone team went to Gabriel Ash with their Premium Lead Generation service and advised Gabriel Ash how this campaign can bring targeted leads that have a genuine interest in their products into their business.
The Results
Our Premium Lead Generation campaign has been extremely effective for our client and has seen some very successful initial results. We achieved;
- Within a month we increased our client’s online brochure requests by 100%.
- We have distributed Gabriel Ash’s promotional message and product information to a large number of new potential customers which has increased their customer reach and made more people aware of their products.
- From the first month of the campaign we have achieved successful results which will strengthen the on-going lead generation campaigns.
Xyone have managed several of Gabriel Ash’s digital marketing and have built a very strong relationship over the years. The Xyone team implement and drive their clients SEO campaign and build bespoke functionality and their website.
Testimonial
We have been dealing with Xyone for a number of years now and find them very flexible to work with.
Methodology
Gabriel Ash’s products have a superb reputation in their niche market, and getting these messages across through online exposure is vital to support this. The process the Xyone team undertook included; Determine the desired amount of leads our client needed to be driven into their business and with this information, establish their cost per lead figure. Designed and built newsletter HTML creative and a specific campaign landing page. This creative was then distributed to Xyone’s lead partners and sent to demographically targeted database of leads that were strategically specified.
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Introducing... SplashCube
We’re extremely excited to announce that this have been officially appointed to be the UK’s first agency to offer access to SplashCube, a groundbreaking, brand new solution to fully manage your social media campaigns. SplashC …
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LinkedIn Hacking Announced
Due to the shocking news that broke earlier today, we are urging you all to change your account password for LinkedIn. LinkedIn have confirmed that 6.46 million passwords have been stolenthrough a security breach. The hacker responsible for t …
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This Month in Google - May
Let’s start with Robert ‘Bod Moog; Google celebrated the electronica pioneer last month in what just might be the coolest interactive Google Doodle ever featured on a Google homepage. The feature allowed you to play along on a synthesi …
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Introducing... SplashCube
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How does the Cookie Crumble
During May last year the EU changed the legislation on how websites practise with cookies. On websites, cookies are dropped to the visitor automatically – this gives the visitor a unique ID tag where information can be stored on what pages t …
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Browser Compatibility – What you need to know
The on-going issue of browser compatibility will never disappear…unfortunately. The differences within each browser make it impossible for a webpage to display correctly in the same way for everyone. But why? Browsers: this is the …
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Circle Your Digital Bandwagons – And Shoot for t
Hands up anyone who has a website they are proud of, but who is not sure if it is bringing enough new business in? Poor performing websites are costing UK businesses millions of pounds in lost revenue. What was once seen as a low cost 24 …
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How does the Cookie Crumble
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Gabriel Ash
The Challenge Xyone’s client Gabriel Ash has a large product range with complex product add ons and variations. Gabriel Ash struggled to display their product range on their website in an attractive and user friendly format. Gabriel Ash …
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Fostering Solutions
The Challenge One of the leading independent foster agencies in the UK needed to drive more traffic to its website, in order to attract more applications from potential Foster Carers. The backdrop to this was research showed a decline in …
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United Carpets and Beds
The Challenge United Carpets and Beds are placed in a very competitive market. Although the client has always marketing themselves successfully and gaining a fruitful proportion of the industry’s business however, United Carpets and Beds …
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Gabriel Ash
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