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Lead Generation in the process of initiating consumer interest into your services or products. Lead generation can be prompted through inviting consumers to actively engage with through asking them to join your mailing list, sign up to a newsletter or request a brochure or a call back. By allowing your customers to request information, they are expressing an interest in knowing more about you, allowing you to build relationships with the potential of gaining customers and brand loyalty. The greatest benefit of lead generation is promoting your business through organic means, and the ability to measure your marketing through return on investment.
Online lead generation is playing an increasingly important role for businesses and on average is now responsible for 42% of total sales.
E Consultancy Online Lead Generation Report September 2010.
Why Choose Xyone?
With Xyone’s tried and tested lead generation service, we will work with you to identify true and acceptable leads. From this we will be able to generate accurate and reliable targets to collect the data you need. A cost per lead is agreed between you and ourselves which is in line with your budgets and needs. There are no management or set up fees so you only pay for the true leads you receive. As our service ensures we are bespoke to your business, you will only receive genuine, attainable business leads.
Our carefully chosen, ethically-sound Xyone partners are members of the Direct Marketing Association and will only deliver data that complies with lead generation guidelines. It’s not just about Xyone having cutting edge knowledge and the best partners in the business – it’s also about innovative solutions that work for you.
Key Benefits of the Xyone Service
- High level of creativity in lead generation activities
- Everything will adhere to your brand guidelines
- The service includes a branded and fully trackable optimised data capture landing page
- Landing pages can be hosted on your domain.
Client Case Study
Our premium lead generation campaign has been extremely effective for Gabriel Ash as it provides their business with targeted leads that have a genuine interest in their products. Within one month this channel produced Gabriel Ash’s online brochure request by 100%
We have been dealing with Xyone for a number of years now and find them very flexible to work with and Xyone haven’t failed to deliver.
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