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Client
Case Studies.
Facebook Page Design.
The Challenge
Facebook is always improving their service to users and businesses and during spring 2011, Facebook announced a new feature of having a branded Facebook welcome page on a company’s profile page. As Horse Trader has a large presence on Facebook, Xyone knew it was crucial for Horse Trader to move quickly and design a welcome page for their account. As well as creating the welcome page Xyone also designed and developed the idea and creative for Horse Trader to host a competition on their Facebook page.
The Results
The Facebook welcome and competition pages Xyone implemented for Horse Trader was very successful.
- As well as keeping Horse Trader on trend with Facebook developments and changes, the Facebook welcome page also increased the engagement and interaction of the Horse Trader Facebook page and have helped to create a social community with their fans.
- Horse Trader also found their competition to be extremely successful; Xyone were able to giveaway a very attractive offer for the equestrian fans, a year’s supply of feed and a photo-shoot for the winner’s horse from Feedmark, this competition received 1,800 entries and an extra 1,000 “likes” on the page.
Testimonial
“Xyone have helped us to run extremely successful social campaigns in order for Horse Trader to grow brand awareness, list building and Facebook followers”
Methodoogy
Xyone’s social media experts needed to react quickly and design and implement a professional and engaging piece of creative to use for Horse Trader on their Facebook profile. To do this Xyone needed to follow Horse Trader’s brand guidelines for the creative. Xyone also needed to research the demographics of Horse Traders target audience / Facebook fans and develop a competition and creative concept to attract and engage with these users.
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Apropos
The Challenge Brochure requests are the lifeblood of Apropos’ marketing campaign to sell its durable but beautiful glass structures. However, the marketplace for bespoke conservatories, pool houses, glass houses and studios is mercurial …
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Apropos
The Challenge Xyone’s client Apropos have been designing and building glass structure that are both beautiful and functional for over 50 years and their brochure request model is the lifeblood of Apropos’ marketing campaign to sell …
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Fostering Solutions
The Challenge One of the leading independent foster agencies in the UK needed to drive more traffic to its website, in order to attract more applications from potential Foster Carers. The backdrop to this was research showed a decline in …
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Apropos
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