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| Electronic brochures |
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| Electronic brochures read like a real brochure, they download in seconds, and you can distribute them from your website, email them to potential customers or load them directly onto a CD-ROM. |
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| You can replace, supplement or complement your existing printed brochures with e-brochures. Since you e-mail these as and when required, there are no print and postage costs. If you need to add or amend information (such as prices or address details) there are no expensive reprints and there is no need to dispose of out of date stock. |
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| Information generated by an e-brochure is generally produced on demand. It is not wasteful, it is not untargeted, it is not out of date and does not incur postage costs. |
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| Consider this! |
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95% of all brochures catalogues and flyers get thrown away within 48 hours of being received.
In a survey* of more than 1000 internet users found that more than 82% of them has made an online purchase during the past year as a result of receiving an advertisement through email.
The study found that 37% of shoppers made an immediate or impulse purchase in response to an email promotion, up 20% from last year.
E-brochures are already being used by industry giants Toshiba, Volkswagen, Everton football club, Symantec and Singapore Airlines. |
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| Saving Time and Money |
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In most cases, the total cost of producing the average brochure can run well into the thousands, especially when you factor in:
 Full colour printing
Professional photography
Graphic Design Fees
Postage and Delivery Costs
E-brochures eliminate the need for such expenditure and are quickly and easily updated and are therefore never outdated. Once you have paid for the creation of your e-brochure it is yours to use and distribute as and when you like as often as you like. They can be sent easily by email, downloaded from your website or even handed out on a CD.
Imagine having the ability to promote your business, to as many customers as you like, anywhere in the world - absolutely free!
Your prospects can view and interact with your e-brochure off-line, which means they can instantly access your information without having to reconnect to the internet and wait for slow web pages to download. |
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| The Benefits |
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• Easily amended and updated, information always bang up to date.
• No wastage.
• Eliminates printing, postage and other unnecessary marketing expenses.
• Information can be accessed at any time of day.
• Fully trackable - you can monitor amount of brochures that have gone out.
• Free advertising - email your brochure to anyone at any time.
• Can be uploaded to your website.
• Can be e-mailed free to potential customers.
• Encourage repeat purchases by sending out weekly or monthly specials.
• Drives traffic to your website.
• Helps you to build a customer database.
• Quick and effective.
• Can be viewed off-line. |
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| Facts and Figures |
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| Internet connection |
Approx Download Time |
| 56kbs Download |
4mins |
| 512kbs broadband |
1min |
| 1Mb broadband |
30 secs |
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* Survey courtesy of Double-click Inc. (Report Reuters) |
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