E-commerce Website Development; Hugs & Stuff.

Hugs and Stuff came to Xyone with a relatively basic website and needed the Xyone Development team to design and develop an e-commerce website that would help them become a key player in the online baby retail sector. We were able to launch an attractive website that stayed in line with the client’s brand guidelines and proposition.

Date

May 2011

Background

Hugs and Stuff is a new, fun company based in West Yorkshire who supply special baby gifts for new arrivals, baby showers and christenings. Their aim is to become a one stop shop providing gifts for babies at a fantastic price.

Problem

Hugs and Stuff came to Xyone with a relatively basic website, they needed to become a ain player in the online baby retail market and be able to compete with big high street brands. With no e-commerce website they were unable to achieve their expectations.

Objectives

Our objective was to develop a new bespoke design website which included e-commerce features linked to a Xyone content management system. We needed to ensure that the e-commerce section of the site wad fully functionally as this aspect of the website was crucial to the growth of the company.

Benefits

The benefit for Hugs and Stuff in having an e-commerce website will give them the online presence they need to build their company and compete with other online and high street brands.

Results

After the development period that Xyone undertook, Hugs and Stuff where left with a fully functional e-commerce website with bespoke elements such as:

• Shopping basket, checkout and online payments system
• Shopping  basket options including calculating P&P and VAT
• Notifications to new orders are emailed to their customers, with the orders being stored in a database
• Shopping basket call to actions implemented such as ‘update quantity’, ‘remove / empty basket’, ‘continue shopping’ and ‘proceed to checkout’
• Email confirmation sent to customers with a unique order number as soon as payment has been processed.
• Integration with secure trading credit card payment facility

By Xyone implementing these functions to the Hugs and Stuff website it has enabled them to increase their online presence by becoming an e-retailer. This will therefor increase their website visits and drive sales through their website.