Conversion Rate Optimisation.

After spending time and money to attract visitors to your site, it is vitally important to get the response you want from them….whether that is a sales lead or data capture.

The Facts

E-consultancy’s 2011 conversion rate optimisation report has shown that companies whose conversion rates have improved over the previous 12 months are using on average 26% more methods to improve conversion and 50% more ways to segment their visitors and customers than those companies whose conversion rates have not improved.

Why Choose Xyone

Xyone can ensure that website visitors are consistently and smoothly converted in to customers. By performing a detailed analysis of the website and combining the findings with historical data acquired from Google Analytics, Xyone would build a detailed picture of your website from a customer’s perspective. It would also track their path through the website and understand the decisions they make, whether it be a decision to purchase or leave the site.

The main areas of a website that often require improvements are:

• Site Navigation
• Calls to action
• Contact Forms
• Brochure requests
• Product pages
• Checkout paths

Xyone can also adapt a more advanced approach using a series of tools to record live visitor behavior on a website, including;

• Visitor Recordings; See absolutely everything your visitors do on your webpage. Watch recordings of your visitors’ full browsing sessions to discover exactly how they use your site.
• Mouse Movement Heatmaps; Get a comprehensive, visual representation of what visitors are looking at and focusing on within a webpage based on thousands of visitors to your site.
• Scroll Reach Heatmaps; Find out exactly where the page fold lies on your webpage, how far down your visitors scroll, and at what point your visitors abandon the page. Discover which pages need to be shorter, and which ones can be made longer.
• Click Heatmaps; Discover everywhere your visitors click on the page, whether it’s a link, image, text or dead space. Find the obstructions in your conversion funnels by seeing what links aren’t getting enough clicks, and what call to action buttons are being ignored.

 Xyone’s team of expert evaluators can use this sort of in-depth analysis to help you to make improvements;  anything from a colour change or a bigger font, to an page or navigation redesign.

However, one thing is for sure, with Xyone on board, your website will work harder and achieve the results you want.