March 2003 - The Fitness First health club in Manchester has hailed its first ever text message marketing venture a success.
The city centre branch sent text messages to 1,600 mobile phones and got 30 positive responses which led to new memberships - covering the cost of the marketing campaign many times over.
Targeted
1,300 members.
500 students. |
Results
63 Responses - same day.
45 Memberships - same day. |
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