Analytics

A new report has shed some light on the growing market for mobile web analytics services which are now available.According to the CMS Watch Web Analytics Report 2009, there are now a number of competing...

The Internet Advertising Bureau (IAB) has backed a new search retargeting display package recently launched by Yahoo.It is claimed that the new channels will allow online search marketers to target their...

Brits are the number one users of social networks in Europe, according to new figures.A study by comScore has found that 79.8 per cent of the UK internet audience use social networking sites on the web...

Online shopping continued to prove popular last month, according to the latest figures from the British Retail Consortium (BRC).Following a surge in December as customers turned to ecommerce to bag Christmas...

Searches for the term "recession" shot up last week amid the current financial gloom, new research has demonstrated.Hitwise Intelligence has released data which shows that huge peaks in searches...

Investors seeking financial advice are currently prone to looking on the internet, according to new research.A survey recently carried out by Forbes.com found that 65 per cent of investors named the web...

Search marketers have been given a clearer picture of their massive potential customer base with the news that the global internet audience has surpassed one billion.Figures from digital marketing intelligence...

A report on search engine activity during Barack Obama's inauguration speech has thrown up come interesting findings.Data from Google shows that the number of searches during the time the new US president...

Search marketers should be aware of what looks set to attract online shoppers in 2009 - a bargain.A senior figure at Google UK has confirmed the trend which data gathered in the run-up to Christmas suggested...

Marketers should be cashing in on the marked increase in searches related to Bollywood stars, according to new research.Newly-released figures from Hitwise intelligence have shown that the amount of searches...

Search marketing will survive the ongoing economic downturn relatively unscathed, according to one expert.David Hallerman, the eMarketer senior analyst who penned the new report 'Search Ad Spending: Reactions...

Digital marketing that uses the target audience's native tongue is likely to have a more successful response, new research has shown.According to a study by researchers at Erasmus University, messages...

The Nintendo Wii has been the most searched for gadget in the run-up to Christmas, according to newly-published research.comScore has released the results of a study which looked at the markets in France,...

Google Analytics is a useful tool for firms about to embark on online marketing campaigns, according to one expert.Richard Brooks, president of US-based internet marketing company flyte new media, says...

Britons spend a third of their spare time surfing the internet, with online search the most popular web activity, according to new research.The Digital World, Digital Life study from TNS Global reveals...

Search engine marketing could pay off at the beginning of this month as online retailers await the hotly-tipped "Mega Monday".According to Visa Europe, a Monday early in December will attract...

MSN's Live Search has taken the step of flagging up web pages which could be malicious included in search results.Pages deemed at risk by the search engine will now carry an advance warning, allowing web...

Nearly one third (30 per cent) of industrial sector firms spent more than half of their marketing budget online in 2008, according to a survey by GlobalSpec.The number of industrial companies spending...

Nearly one fifth (18 per cent) of consumers in the UK make at least one online purchase each week, a new report has shown.According to the World Internet Project (WIP) report from the Center for the Digital...

Retailers are offered more "attractive advertising rates" with online compared to offline marketing, it has been claimed.The comments were in response to new data from comScore, which claimed...