Pay Per Click (PPC)

Search engine marketing experts could help improve click-through rates and impressions by bidding on all keyword match types, it has been suggested. In a blog on the Microsoft adCenter, Jeremy Lamothe...

Google AdWords has unveiled a range of new features for its Insights for Search service.The service, launched in August 2008, is designed to offer those involved in managing pay per click (PPC) campaigns...

A new set of pay-per-click (PPC) conversion counting options has been unveiled by Microsoft adCenter, allowing online marketers to identify which keywords attract the most visitors.The new package includes...

Pay-per-click (PPC) campaigners have been handed some advice in the period leading up to Mother's Day.According to Simone Schuurer, a retail search media analyst for Microsoft UK, advertising any promotions...

Recruiters are increasingly turning to pay-per-click (PPC) advertising campaigns in an effort to attract applications for vacancies.The trend has been highlighted by a Wall Street Journal report, which...

Pay-per-click (PPC) campaigners have been advised to use deep linking in order to increase their conversions.Deep linking is the direction of potential customers to information or products most relevant...

Researchers claim to be surprised with the results of a study which involved the monitoring of click-through rates from both sponsored and non-sponsored listings.A team from Penn State and the Queensland...

Yahoo is considering upgrading its pay-per-click (PPC) slots by allowing websites to advertise their services using video.The service is currently being trialled with online marketers, with listings being...

A leading source of digital marketing expertise has discussed the benefits of boosting search engine optimisation by maintaining an effective list of negative keywords.Using the specific example of the...

The advantage of using branded keywords in pay-per-click (PPC) campaigns has been underlined.Research firm Marketing Sherpa has highlighted the relatively low cost-per-click (CPC) of using keywords related...

Pay-per-click (PPC) marketers will now have even more of an opportunity to attract searchers to their sites with the news that Microsoft Live Search has included a fourth space for paid search results.Live...

There should be no let up in the campaigns of pay-per-click (PPC) marketers during the economic downturn, according to one expert.Speaking to Search Engine Land, PPC educational trainer Brad Geddes has...

The cutting of pay-per-click (PPC) advertising costs can lead to a boost of overall search marketing profits, one case study has suggested.Speaking to Internet Retailer, Jack Keifer of childcare product...

The fact that men do most of the spending in the run up to Valentine's Day should not be forgotten by pay-per-click (PPC) marketers, a representative of Microsoft has confirmed.Justin Vanning of Microsoft's...

Pay-per-click (PPC) advertising has been recommended to marketers taking their tentative first steps into the online world.According to Padda Gurmeet, the method of search engine marketing is perfect for...