Search engine optimisation campaigns 'have limits'

15:15 26th February 2010

Digital marketers have been warned that there is a limit to what search engine optimisation (SEO) campaigns can achieve.

David Harry, who runs the SEO Training Dojo, said in an article for Search Engine Journal that while there were budget restraints on digital marketing campaigns, SEO would only be able to do so much to help a business.

Mr Harry stated that it was possible to spend endless amounts of time tweaking SEO campaigns without seeing any tangible results.

Undertaking a major project such as replacing a content management system may not prove to be useful enough to justify the money and time spent on it, he added.

"What you should always bear in mind is that each activity will have a cost," he commented.

Mr Harry added that digital marketers must get to know the sites they are working on so that they can implement an SEO campaign that is best suited for each business.

"You will need to be intimate with the site you are working on to know where the strengths and weaknesses are. Each and every site is unique," he advised.

This comes after Mike Ramsey, the owner of Nifty Marketing, told Search Engine Journal that digital marketing specialists should never use fake reviews to try and boost a website's ranking in search engine results pages.