Digital marketing 'is cost effective strategy'

13:30 8th February 2010

Moving marketing strategies from offline to online can be a cost-effective way of promoting a small business, it has been stated.

Troy Hemingway said in an article for Ozcar Guide that digital marketing could be an economical strategy for small businesses if it was used in the correct manner.

He said: "The mantra for 2010 marketing is to use off-line campaigns in conjunction with web-based marketing."

Mr Hemingway advised taking advantage of social media websites to promote a brand as it can yield instant results.

He said: "If you associate your business strategy to focus on real-time web then you'll be among the early birds who'll get advantage of this rapidly growing platform."

Adding videos to your website can also attract people and setting up a channel on YouTube could also help businesses to reach a large audience.

Viral marketing can be a very useful strategy for digital marketing professionals as a relatively inexpensive video can get vast levels of exposure if it strikes a chord with an audience.

Social media marketing is becoming one of the vital methods for businesses to promote themselves.

Sites such as Facebook cannot be ignored as a tool for digital marketing professionals to exploit, Marcus Bryan said in an article for Gather.