Live Search includes 4th PPC position

15:00 10th February 2009

Pay-per-click (PPC) marketers will now have even more of an opportunity to attract searchers to their sites with the news that Microsoft Live Search has included a fourth space for paid search results.

Live Search previously had three mainline ad positions, which appear above organic search listings on a results page.

They have now been joined by a fourth spot, giving firms conducting PPC campaigns more of a chance to expose their services and products.

The new-look Live Search results page has been in operation in the US since September and Microsoft is looking for feedback on the new addition.

According to the company: "Results have been positive since the launch, so we're really excited to roll this out to the UK market.

"We'd love to get your thoughts, comments or questions about this recent improvement, so feel free to let us know what you think either in the comments field below or by visiting our forums."

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